The new image and positioning of the Lourini brand, now with three sub-brands: Lourini Sleep, Lourini Living and Lourini Business, are highlighted in the sixth edition of Grupo Louro magazine. The magazine spoke to Gloss, the communications agency that created the brand 15 years ago, and WYgroup, the communications group responsible for the change.
As always, in the Mundo Grupo Louro section we report on the most recent investments in the Group’s units. This time the focus is on two new Cefla painting lines in Amiais de Cima and the new punch cutting and drilling machine at Lomm in Águeda.
Investment in technology is also accompanied by investment in people. The 2nd Meeting of Production Managers is a good example of this. A joint event between the Board of Directors and the Human Resources Development Department, it brought together the leaders of the various production teams in Tomar under the motto “Great achievements happen as a team”.
These and many other themes are available to explore in print or digital format.
Happy reading!
