J.J. Louro held its first cross-functional Commercial Meeting, a milestone moment that marks the beginning of a new cycle in its market approach, under the motto “Sell More, Grow Better.”
More than internal alignment, the session reinforced a shift in paradigm: competing today is not just about selling products, but about ensuring service, responsiveness, and the effective creation of value for the customer.
The meeting brought together the Commercial, Customer Support, Logistics, Marketing, Finance, and Projects & New Business Hub areas, highlighting an integrated approach as a critical factor for competitiveness.
First-quarter results were analyzed against the 2026 targets, allowing the identification of key priorities for action.
Within this context, the role of the sales function was reinforced as the manager of its own business, with a focus on structured planning, results orientation, value creation, and a vision for sustainable growth.
The discussion on the market highlighted three critical axes: increasing customer expectations regarding service and responsiveness, adaptation to different sales channels, and the need to align the value proposition with real market expectations.
Logistics was also emphasized as a key competitiveness driver, where availability, lead times, and reliability have a direct impact on purchasing decisions.
This meeting reinforces a clear direction: growing better requires cross-organizational alignment to deliver more value with greater efficiency, speed, and consistency.
