The more than two dozen lorries in the J.J. Louro fleet have been given a new makeover. After the Lourini brand changed its image, the lorries used to transport and distribute J.J. Louro products throughout the country are also sporting a new face.
In contrasting tones and with clear and concise communication, the J.J. Louro trucks bring more colour and joy to Portugal’s roads, while carrying the message of the Lourini sub-brands. “Gives another comfort”, for Lourini Living, dedicated to living room furniture, and “Quality from A to Zzz”, for Lourini Sleep, focused on bedroom furniture and mattresses.
The aim is to promote and publicise the brand, as well as strengthen its identity and recognition, especially among the final consumer.
The customer is, admittedly, the target of a significant part of the Lourini brand’s communication strategy, which aims to create interest and curiosity so that everyone goes to the shops and gets to know its products “in person”.
